Adidas - U.S. Director, Women's Sports marketing
Beth Bass, former Women’s Basketball Coaches Association CEO, is the U.S. Director, Women’s Sports Marketing for Adidas. As the voice of the Adidas female athlete in America, Bass is responsible for extending the Adidas brand message at all levels of sports, from youth to collegiate to professional, across all Adidas sport categories in the United States. Bass led the Women’s Basketball Coaches Association as Chief Executive Officer for 14 years. During her tenure, she initiated the development and marketing of the Wade Trophy, the top individual player award in women’s NCAA Division I basketball, simultaneously establishing a long-standing relationship with ESPN. She launched the Pink Zone program, now known as Play 4Kay, the highly successful, national, grassroots, cancer awareness program. Bass is a cum laude graduate of East Tennessee State University, lettering in basketball all four years. She earned her Master’s degree and was a graduate assistant in marketing and promotion at the University of Tennessee, working under legendary Lady Vols coach Pat Summitt. She began her professional career at Converse, moving up the ranks from promotional specialist to National Women’s Sports Director, and served as Women’s Basketball Marketing Manager at Nike before joining the Women’s Basketball Coaches Association as Executive Director. Most recently, she was President of the Sports Division of Knight Energy’s Sports Division, providing energy solutions for major sporting venues and organizations nationwide.